We unlock value for our clients through financial and business strategy to:
Outperform Industry Standard Metrics
Build Healthy, Resilient, Sustainable Business Models
Exceed Investor & VC ROI Expectations
Clients
In recent years, the modern Strategy function has become more clearly defined, and organizations that have not yet established a formal Strategy function would gain advantages by actively formalizing one.
Investor and VC Portfolios
Diversifying startup investments cuts risk but means facing market uncertainty. Financial and strategic expertise are vital for investor gains. We assess portfolio companies' finances, offer growth strategies, and aid decisions. Our consulting aids diverse portfolio management, boosts returns, and strengthens company ties. We guide portfolio firms in seizing chances, forming lasting strategies, and adding value.
Midsize Organizations & Nonprofits
Expert guidance identifies opportunity. Finance and strategy aid decisions. We assess expansion, investment, and market risks for stability. Our expertise uncovers growth opportunities and fuels growth strategies. Using finance and strategy, midsize firms manage risks, seize growth, and improve performance in a competitive landscape.
Enterprise
Challenges emerge in operations, expansion, and market presence. Risk mitigation safeguards reputation, stability; seizing chances drives innovation and profit. We aid enterprise clients with finance and strategy expertise. We provide growth-linked risk and opportunity assessments, financial planning, and management strategies. Growth insights guide decisions. Collaboration helps navigate, optimize, and stay competitive.
Finance / Strategy
Our focus lies in generating concrete results through thorough financial and strategic analysis, as well as designing and implementing transformative initiatives.
Finance
Key Finance areas of focus:
Planning for profitability - revenues vs. expense vs. cash flow.
Establish KPIs and other metrics
Building financial timelines and projections.
Analyzing service kines, margin, and COGS for optimization.
Redirecting sales efforts to high-margin services.
Develop strategies to acquire debt/investment to sustain operations.
Developing a vendor payment plan to avoid legal action.
Budgeting and forecasting.
Cash runway optimization
Overhead costs reduction strategy
“I’ve met a lot of financial experts in my career and I’ve never been as impressed as I was by our team’s ability to take complex financial data and immediately identify the changes an organization needs to make, in order to operate in healthier and more successful ways. I particularly appreciate our experts’ ability to combine granular data and big-picture ambitions, with a deep understanding of his clients’ markets and his multicultural sensibility. Their expertise combined with all the situations they have helped clients overcome make our experts’ insights and input crystal clear, actionable, and game-changing. Clients come from very different backgrounds and our expertise provides a custom-designed path to successful business models for each one of them.”
— Alex Barrouk
Strategy
Key Strategy areas of focus:
Vision, direction, and organizational alignment.
Customer acquisition and retention strategy.
Resource allocation to prevent wasted resources and optimize performance.
Adaptability and flexibility to anticipate market shifts, technological advancements, and evolving customer needs.
Strategic framework for decision prioritization.
Competitive advantage analysis and strategy.
Performance Measurement, data-driven decision making.
Contingency plans and risk mitigation strategies to weather unforeseen events.
Short-term growth planning and long-term sustainability strategy to reinforce Investor confidence.
Communication and alignment, facilitating coordination and teamwork.
“Alex’s work is substantially different from the conventional consultant. Of all the people I know, he is exceptionally good at listening to people and collecting all information, to help clients systematically organize it until it turns into the vision and strategy they couldn’t get to on their own. When leaders and organizations struggle with vision and strategy - Alex’s approach helps them articulate their ideas, until clients can see an actual roadmap to success. Alex also knows how to subtly inject experience, expertise, and feedback into their vision to take it to a place bigger than they ever imagined, all while allowing them to maintain control over the vision.
I appreciate his focus on execution, offering to work side by side with clients over time to ensure complete success.”
— Sam, CEO
Our Process
We focus on assessments of the highest quality.
This process lightens the workload for your team while revealing valuable insights.
By concentrating on what truly matters, we enable you to do the same.
The financial and strategy audits combine to provide valuable insights to management and stakeholders. It helps identify areas of improvement, optimize resource allocation, and align financial decisions with the organization's long-term strategic objectives. This audit leads to the second phase.
Simultaneously, the strategic plan sets the direction for the company, defining its mission, vision, and core values. It assesses the competitive landscape, identifies market opportunities, and outlines strategies to capitalize on them. The strategic plan also addresses resource allocation, risk management, and outlines initiatives to maintain a competitive edge.
Together, the financial and strategic plan provides a clear and cohesive framework that guides the company's decision-making and ensures alignment between financial objectives and strategic goals. This integrated approach enables the company to make informed choices, adapt to changing market conditions, and drive sustainable growth and profitability.
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Data/Market Research & Analysis
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Financial support services
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Facilitation & Strategic Planning
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Culture, Diversity, Equality & Inclusion, HR
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Marketing
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Workshops & Trainings
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Business Development
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SMEs
Testimonials
Alex Barrouk
Strategy Expert. Co-Founder.
As the founder of ABCD consulting and a growth strategy consultant, Alex diagnoses organizations, and helps them find the path to healthier dynamics and growth-oriented models. He sees people, systems, and organizations for their potential rather than focusing on where they are currently stuck.
Throughout his career, he has focused on three distinct areas of expertise: business management, project management, and psychology. Combining these experiences with best practices learning, Alex has designed a unique consulting approach that focuses on vision and execution, organizational psychology, and leadership development.
Alex’s clients have included top-level decision-makers at all types of medium-to-large organizations over the years, and his ability to untangle problems to find a strategic path has been demonstrated across cultures, countries, and a broad variety of organizations. Alex is also part of the Coaching Bureau at Gonzaga’s University’s Leadership Training and Development Department.
Alex’s cultural background is diverse - French, Middle Eastern/North African, and American - and informs his unique approach to business and organizational intelligence.
